EDUCATION AT ITS BESTSHIFT COLLECTION 2017
Colour is at the forefront of SHIFT. No longer secondary to the haircut, colour often leads the overall look. Many people today are happy to be experimental with their hair colour, giving the colourist creative power. Together, colourist and hairdresser work together to give a shape that enhances the colour, resulting in a powerful, overall visual element. In this new collection we’ve used layering to make colours appear stronger, fringes to define shape and curl to create a new, editorial-inspired feeling. This new format and attitude, with strong shapes and colours redefines our cuts to give a specific mood, created through colour choice.
“In salons across the globe, hairdressers are being asked to be bolder in what they do, so it’s important we understand how to keep our work ‘on the pulse’ with new techniques and ideas to excite our clients and maintain their loyalty. We use information we’ve seen evolving on the streets to inspire us to refresh our work, upgrading what we offer, but remembering it’s often small changes that keep people moving forwards.”
Anthony Mascolo, TIGI International Artistic Director