LIGHTENERS

  • AGE DENIED Arrow

    AGE DENIED

    Rejuvenating Permanent Haircolour providing up to 100% coverage on over 50% non-pigmented hair.

    19 commercial intermixable shades*
    *Fully intermixable within AGE DENIED range

    • 10/32 extra light golden violet blonde

    • 9/31 very light golden blue blonde

    • 9/4 very light copper blonde

    • 8/34 light golden copper blonde

    • 8/32 light golden violet blonde

    • 7/31 golden blue blonde

    • 7/3 golden blonde

    • 6/30 dark golden natural blonde

    • 6/32 dark golden violet blonde

    • 6/34 dark golden copper blonde

    • 5/3 light golden brown

    • 5/34 light golden copper brown

    • 4/30 golden natural brown

    • 3/0 dark natural brown

    • 7/4 copper blonde

    • 5/4 light copper brown

    • 7/64 red copper blonde

    • 5/66 intense red light brown

    • 4/56 mahogany red brown

    AGE DENIED

    PRODUCT BENEFITS

    AGE DENIED by TIGI copyright©olour is a new range of 19 rejuvenating permanent haircolour shades designed to provide up to 100% coverage on over 50% non-pigmented hair.

    • Pre-blended formula for consistent results
    • Shine enhancing coverage
    • Multi-dimensional skin flattering effects
    • AGE DENIED Rejuvenating Complex
    • 19 commercial intermixable shades*
    • True to tone
    • Simple to use with 1:1 mix ratio
    • Cream-gel consistency
    • Client friendly fragrance
    • Up to 3 levels of lift
    • Compatible with TIGI copyright©olour activator system
    • 90ml tube (2 retouch application)
    *Fully intermixable within AGE DENIED range

    Application

    1 – Apply AGE DENIED to dry, unwashed hair using a bowl and brush.

    2 – Apply to the new-growth, beginning at the area with the highest percentage of non-pigmented hair.

    – For long new-growth exceeding 2.5cm/1inch, apply the colour 2.5cm/1inch away from the scalp to the mid-band. Once complete, apply the product to the root area and refresh the ends with your preferred method.

    – For virgin head application, apply the colour 2.5cm/1inch away from the scalp through to the lengths and ends. Once complete, apply the product to the root area.

    3 – Ensure neat and clean application, avoiding overlapping as it may cause banding.

    4 – Begin processing for 30 minutes once the full application is complete (up to 40 minutes for coarse/resistant hair).

    5 – If required, refresh the ends with your preferred method.

    6 – Emulsify, rinse, shampoo and condition with your chosen TIGI range.

    REFRESHING

    As AGE DENIED shades are pre-blended, TIGI recommends using TIGI copyright©olour gloss shades as the preferred method for refreshing.

    Recommended activators:
    5vol/1.5% or 8.5vol/2.55%

    Apply selected gloss formula to the mid-lengths and ends and process for:

    Minimum fade:
    Slight loss of minor tone Up to the last 5 min of processing time

    Moderate fade:
    Loss of minor or major tones Up to the last 10 min of processing time

    Maximum fade:
    Level and tone missing Up to the last 20 min of processing time

    Refreshing with AGE DENIED:
    Mix AGE DENIED with TIGI copyright©olour activator 5vol/1.5% or 8.5vol/2.55% and apply to the mid-lengths and ends. Process up to the last 5 mins for minimum fade, up to the last 10 mins for moderate/maximum fade.

    • PRODUCT USAGE GUIDE

      Download the Product Usage Guide featuring all TIGI colour brands.

      Download
    • 10/32 extra light golden violet blonde

    • 9/31 very light golden blue blonde

    • 9/4 very light copper blonde

    • 8/34 light golden copper blonde

    • 8/32 light golden violet blonde

    • 7/31 golden blue blonde

    • 7/3 golden blonde

    • 6/30 dark golden natural blonde

    • 6/32 dark golden violet blonde

    • 6/34 dark golden copper blonde

    • 5/3 light golden brown

    • 5/34 light golden copper brown

    • 4/30 golden natural brown

    • 3/0 dark natural brown

    • 7/4 copper blonde

    • 5/4 light copper brown

    • 7/64 red copper blonde

    • 5/66 intense red light brown

    • 4/56 mahogany red brown

  • GLOSS Arrow
    gloss

    GLOSS

    High-performance demi-permanent haircolour creme that delivers tone-on-tone, low-commitment results.

    Fully intermixable portfolio; creative, gloss, mix master & lift.
    Over 105 Shades

    • natural

      /0 natural: 8 shades

    • blue

      /1 blue: 1 shade

    • violet

      /2 violet: 8 shades

    • gold

      /3 gold: 15 shades

    • copper

      /4 copper: 3 shades

    • mahogany

      /5 mahogany: 3 shades

    • red

      /6 red: 4 shades

    • green

      /7 green: 1 shade

    • ash

      /8 ash: 7 shades

    GLOSS

    PRODUCT FACTS

    High-performance demi-permanent haircolour creme that delivers a tone-on-tone, low commitment colour for your clients.

    • Lasts up to 20 shampoos, gradually losing intensity after each shampoo
    • High-impact shine
    • Covers up to 75% non-pigmented hair*
    • 1:1.5 mixing ratio. Designed to be used with activator 5vol/1.5%, 8.5vol/2.55% and 20vol/6%
    • 20 minutes processing time
      * when used with 20vol/6% activator.

    PRODUCT USAGE

    Application

    Apply to dry or pre-shampooed towel dried hair using a bowl and brush.

    Virgin head application

    1 – Mix your chosen TIGI copyright©olour gloss shade(s) with the relevant TIGI copyright©olour rich creme activator 5vol/1.5%, 8.5vol/2.55% or 20vol/6%.
    2 – Apply product mixture directly from the roots straight through to the mid-lengths and ends.
    3 – Process for 20 minutes.

    • Downloads

      Download the Product Usage Guide to view the full portfolio, usage guildelines and additional inspiration.

      Download
    • /0 natural: 8 shades

    • /1 blue: 1 shade

    • /2 violet: 8 shades

    • /3 gold: 15 shades

    • /4 copper: 3 shades

    • /5 mahogany: 3 shades

    • /6 red: 4 shades

    • /7 green: 1 shade

    • /8 ash: 7 shades

  • CREATIVE Arrow
    creative

    CREATIVE

    Permanent haircolour creme formulated to be used individually or intermixed to create an endless colour palette.

    Fully intermixable portfolio; creative, gloss, mix master & lift.
    Over 105 Shades

    • neutral

      neutral: 5 shades

    • natural

      /0 natural: 9 shades

    • blue

      /1 blue: 4 shades

    • violet

      /2 violet: 8 shades

    • gold

      /3 gold: 12 shades

    • copper

      /4 copper: 7 shades

    • mahogany

      /5 mahogany: 2 shades

    • red

      /6 red: 7 shades

    • green

      /7 green: 2 shades

    • ash

      /8 ash: 8 shades

    CREATIVE

    PRODUCT FACTS

    Fully intermixable permanent creme haircolour, ideal for use fundamentally or creatively.

    • Up to 100% coverage of non-pigmented hair
    • Up to four levels of lift
    • High-impact shine
    • Range from Natural to neutral, intense to pstel results
    • 1:1.5 mixing ratio
    • 35 minutes processing time

    PRODUCT USAGE

    Application

    Apply TIGI copyright©olour creative to dry, unwashed hair using a bowl and brush.

    Virgin head application

    1 – Mix your chosen TIGI copyright©olour creative shade(s) with the relevant TIGI copyright©olour rich creme activator 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9% or 40vol/12%.

    2 – Apply your chosen product mixture 1 inch (2.5 cm) away from the scalp, through to the mid-lengths and ends.

    3 – Once complete, immediately apply the remaining product mixture to the root area.

    4 – Process for 35 minutes (up to 45 minutes on darker/coarse or resistant non-pigmented hair types).

    TOP TIP

    1 – When lightening, process the lengths and ends for 20 mins, then mix fresh product and apply to the root area. Process for 35 minutes.

    2 – Processing time is 35 minutes– however, when working on non-pigmented/coarse hair types, always check the desired result prior to removal. Extend the processing time by 5–15 minutes if required.

    3 – When working on high levels of non-pigmented hair, it is recommended to use ¼ of the corresponding base shade plus ¾ of target shade in the formula.

    4 – For an iridescent multi-dimensional finish to the hair, try intermixing TIGI copyright©olour creative with TIGI copyright©olour gloss.

    • Downloads

      When lightening, process the lengths and ends for 20 mins, then mix fresh product and apply to the root area. Process for 35 minutes.

      Download
    • neutral: 5 shades

    • /0 natural: 9 shades

    • /1 blue: 4 shades

    • /2 violet: 8 shades

    • /3 gold: 12 shades

    • /4 copper: 7 shades

    • /5 mahogany: 2 shades

    • /6 red: 7 shades

    • /7 green: 2 shades

    • /8 ash: 8 shades

  • LIFT Arrow
    lift

    LIFT

    High-lift permanent haircolour that provides up to 5 levels of lift in only 35 minutes.

    Fully intermixable portfolio; creative, gloss, mix master & lift.
    Over 105 Shades

    • natural

      /0 natural: 1 shade

    • violet

      /2 violet: 2 shades

    • ash

      /8 ash: 3 shades

    LIFT

    PRODUCT FACTS

    High-lift permanent haircolour that provides up to 5 levels of lift in only 35 minutes.

    • Lifts, neutralises and tones in one application;
    • Up to 5 levels of lift on natural hair;
    • 35-minute processing time (up to 45 mins on coarse hair);
    • Use for on- or off-scalp application for global colour, highlights or as part of a fashion technique;
    • Can be used on dark to light natural levels of hair.

    PRODUCT USAGE

    Application

    Apply TIGI copyright©olour lift to dry, unwashed hair using a bowl and brush. Use on or off scalp, with maximum of 40vol/12% TIGI copyright©olour rich creme activator.

    Virgin head application

    1 – Mix your chosen TIGI copyright©olour lift shade(s) with the relevant TIGI copyright©olour rich creme activator 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9% or 40vol/12%.
    2 – Apply your chosen product mixture 1 inch (2.5 cm) away from the scalp, through to the mid-lengths and ends.
    3 – Process for 20 minutes.
    4 – Mix fresh product and apply to the root area.
    5 – Process for 35 minutes (up to 45 minutes for darker/coarse resistant hair types.

    • Downloads

      Download the Product Usage Guide to view the full portfolio, usage guildelines and additional inspiration.

      Download
    • /0 natural: 1 shade

    • /2 violet: 2 shades

    • /8 ash: 3 shades

  • MIX MASTER Arrow
    mix master

    MIX MASTER

    Fully intermixable permanent creme haircolour, consisting of concentrated tones and a clear to dilute and boost.

    Fully intermixable portfolio; creative, gloss, mix master & lift.
    Over 105 Shades

    • natural

      /0 natural: 1 shade

    • blue

      /1 blue: 1 shade

    • violet

      /2 violet: 1 shade

    • gold

      /3 gold: 1 shade

    • copper

      /4 copper: 1 shade

    • mahogany

      /5 mahogany: 1 shade

    • red

      /6 red: 1 shade

    • ash

      /8 ash: 2 shades

    MIX MASTER

    PRODUCT FACTS

    Pure tone creme haircolour designed to accent, modify or intensify the TIGI copyright(c)olour palette. Intermix with gloss, creative and lift to achieve an endless colour palette of (c)ustomised results, or use alone for bold statement effects.

    • Up to 4 levels of lift
    • 1:1.5 mixing ratio
    • 35-minute processing time

    PRODUCT USAGE

    – ©ustom colouring, adding into target shade
    – Using alone, provides up to four levels of lift on natural hair
    – Refreshing
    – Pre-pigmentation & post-pigmentation

    Application

    Apply to dry, unwashed hair using a bowl and brush.

    Virgin head application

    1 – Mix your chosen mix master shade(s) with the relevant activator 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9% or 40vol/12%.
    2 – Apply your chosen product mixture 1 inch away from the scalp, through to the mid-lengths and ends.
    3 – Once complete, immediately apply the remaining product mixture to the root area.
    4 – Process for 35 minutes (up to 45 minutes on darker/coarse, resistant, nonpigmented hair).

    • Downloads

      Download the Product Usage Guide to view the full portfolio, usage guildelines and additional inspiration.

      Download
    • /0 natural: 1 shade

    • /1 blue: 1 shade

    • /2 violet: 1 shade

    • /3 gold: 1 shade

    • /4 copper: 1 shade

    • /5 mahogany: 1 shade

    • /6 red: 1 shade

    • /8 ash: 2 shades

  • LIGHTENERS Arrow
    lighteners

    LIGHTENERS

    High-performance lighteners that deliver fast, efficient lift.

    Fully intermixable portfolio; creative, gloss, mix master & lift.
    Over 105 Shades

    • True Light

      True Light

    • True Light white

      True Light white

    LIGHTENERS

    PRODUCT FACTS

    High-performance lightener delivers fast, efficient lift. true light versus true light white

    • TIGI copyright©olour true light white gives a clear reading of the undertone while lightening.
    • TIGI copyright©olour true light will help to camouflage the undertone while lightening.
    • Up to 7 levels of lift
    • Up to 40 minutes processing time
    • Zero-dust powder for safer working environment.
    • Can be used for on- and off-scalp applications.
    • Can be used for all highlighting techniques.
    • Ideal for colour correction.

    PRODUCT USAGE

    global virgin application
    1 – Begin application of lightener starting 1 inch (2.5 cm) away from new growth area, applying from the mid-lengths to ends of the hair.
    2 – Process without heat until half a level from your desired undertone is achieved.
    3 – Mix true light with the relevant activator and apply to new growth area, reapply on to the mid-lengths and ends over the top of previous application.
    4 – Process without heat for up to 40 minutes or until the desired undertone has been achieved.
    5 – Rinse, shampoo, and condition using water.
    6 – Dry or towel-dry before applying gloss – We recommend toning with gloss shades 10/02, 10/08, 10/28 to help neutralise unwanted warm tones in the hair.
    7 – To be mixed with activator 5vol/1.5% or 8.5vol/2.55%.

    TOP TIPS

    1 – When lightening the hair globally, a careful application is required with small, fine, methodical sections to achieve uniform lifting.

    2 – When performing global virgin application, a higher volume of TIGI copyright©olour activator can be used on the mid-lengths and ends of the hair.

    3 – Always lighten to desired level of undertone to achieve a consistent end result and help the longevity of the toner.

    4 – To maintain the integrity of the hair, lifting lighter than very pale yellow is not recommended.

    • Downloads

      Download the Product Usage Guide to view the full portfolio, usage guildelines and additional inspiration.

      Download
    • True Light

    • True Light white

  • ACTIVATORS Arrow

    ACTIVATORS

    Rich creme activators designed to help create accurate level, tone and consistency.

    Fully intermixable portfolio; creative, gloss, mix master & lift.
    Over 105 Shades

    • 5vol/1.5%

      5vol/1.5%

    • 8.5vol/2.55%

      8.5vol/2.55%

    • 20vol/6%

      20vol/6%

    • 30vol/9%

      30vol/9%

    • 40vol/12%

      40vol/12%

    ACTIVATORS

    PRODUCT FACTS

    TIGI copyright©olour rich creme activator is designed to work with all products within the TIGI copyright©olour range. Activators deliver controlled processing time based on the volume or % strength. Smooth and creamy stabilised activators create accurate level, tone, and consistency. Created for colour, for ease of mixability, consistent viscosity, ease of application,and optimum lift and coverage. Available in 5 strengths:

    • 5vol/1.5%
    • 8.5vol/2.55%
    • 20vol/6%
    • 30vol/9%
    • 40vol/12%

    PRODUCT USAGE

    Always measure or weigh the appropriate amount of TIGI copyright©olour rich creme activator for the chosen TIGI copyright©olour range. Check desired level of lift, deposit of level, tone and coverage on non-pigmented hair before removal of the colour (processing time may need to be extended for different hair types and textures). TIGI copyright©olour rich creme activators should always be used with all TIGI copyright©olour products for maximum benefits of the range.

    TOP TIPS

    Application is always important when lightening. Layer and place enough TIGI copyright©olour lift emulsion onto the hair in order for the product to penetrate the hair to achieve desired lifting and toning results.
    Fine delicate hair lines will accept tone more easily, apply to hair line last or use 100/0 or 10/0.
    Development time may be extended up to 15 minutes if required on coarser thicker hair textures.
    Remember TIGI copyright©olour lift is designed to lift and tone in 35 minutes, so always process for the full processing time.
    For great blondes, use enough product for enough time.

    • Downloads

      Download the fact sheets below to view the full TIGI copyright©olour portfolio, and gain additional product usage guidelines for how to utilize TIGI copyright©olour activators.

      Download
    • 5vol/1.5%

    • 8.5vol/2.55%

    • 20vol/6%

    • 30vol/9%

    • 40vol/12%

TIGI EDUCATION

"TIGI Education defines our heritage. Focusing on cutting, colouring, styling, product knowledge and business building, TIGI Education demonstrates our commitment to the professional hairdresser. TIGI world-class education is “by hairdressers for hairdressers.” Cutting edge courses, combines precise technical knowledge with creative freedom, to balance expression and invention. We believe continual education builds salon teams, heightens motivation, increases client loyalty and ultimately builds profitability."

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TECHNIQUES
TO INSPIRE

Looking for more detailed technical steps for how to create a look from this trend, or for further creative education? Visit the techniques section to see exactly how the TIGI Creative Team achieve the looks.

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